Get a 30 day trial after booking a demo!
"Lifecycle became central in setting us up for further growth." - Dave Nash
BACKGROUND
Founded in 2018, Insomnia Visuals is a Los Angeles-based streetwear brand. Known for its innovative streetwear that blends gothic architecture and street-style influences, faced increasing challenges as the brand expanded. Managing a growing product line with disjointed tools like Excel spreadsheets, emails and clunky Asana boards was slowing down their processes, leading to delays and inefficiencies in getting collections to market on time.
FASTER MARKET ENTRY
Using Lifecycle PLM’s Sampling Studio, Insomnia Visuals accelerated their time-to-market by 30%, allowing them to stay ahead of fashion trends. The Sampling studio allowed them to give quick one-click annotated feedback to their suppliers, reducing miscommunication and accurately communicating where defects were, and where improvements could be made.
STREAMLINING TECH PACK CREATION
With Lifecycle PLM’s Tech Pack Studio, the brand reduced the time needed to create tech packs by up to 10x, enabling designers to focus on creativity rather than tedious documentation. Designers using Adobe Illustrator used the plugin to quickly sync artboards with the tech pack studio.
CENTRALIZED PLANNING & COMMUNICATION
Lifecycle PLM centralized all aspects of product development, making it easier for Insomnia Visuals to plan collections, set tasks, and reduce complex email communication. The built-in chat feature facilitated better real-time collaboration among team members and suppliers.
COST SAVINGS & ERROR MINIMIZATION
By centralizing product information, Insomnia Visuals minimized the risk of human error and saved thousands of dollars in potential mistakes, ensuring that all data was accurate and up-to-date across the board – with one place for team members and suppliers to access it.
RESULTS & GROWTH
Since implementing Lifecycle PLM, Insomnia Visuals has not only sped up their product development cycle but also significantly improved internal communication and collaboration. This has positioned the brand to continue its growth and innovation in the competitive streetwear market.
CONCLUSION
Lifecycle PLM has revolutionized the way Insomnia Visuals operates, providing the tools needed to manage their expanding team and product line effectively. With Lifecycle PLM, Insomnia Visuals is now better equipped to scale and maintain their creative edge.
